Friday 24 January 2014

Target Audience Research

I made an outfit on ASOS Fashion Finder. This meant I could create a stereotypical outfit for a 'Townie' showing how a member of the 'mainstream' crowd would usually dress. In the outfit I chose to put New Balance Trainers, these are a type of shoe that are in fashion and worn a lot by males and females in this tribe.The rest of the outfit are plain jeans and a white crop top, this displays the often simple, comfortable style worn by this group. I tried to highlight how this group often buy things from the high street by only featuring high street makeup from Benefit, Bare Minerals and an Essie nail polish. These are all highly popular brands and are often worn by this tribe. Overall, the outfit is simple and shows their style well through not featuring anything too 'out there' and showing clothes often worn or bought on the high street.

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