Target Audience

My target audience are 'Townies' - otherwise known as the mainstream. Information about this target market has been found from uktribes.com, a website that specialises in finding out which social group 18-24 year olds belong to, from 'Alternative' to 'Chav'. 

The 'Townies' are the main group and mass market within young adults; this is due to most teenagers being mainstream and listening to chart music and shopping at high street stores such as, Miss Selfridge. However, many would not see themselves belonging to any tribe, this could be due to the lack of diversity and individual behaviour within this social group.

Usually, this tribe mainly listen to chart music, with the main music genres listened to are R 'n' B, pop and mainstream hip hop. This means they are different to many alternative tribes in that rock is not predominantly on their playlists. Moreover, the radio stations listened to due to this are Kiss FM and BBC Radio 1. Both of these radio stations focus on popular, chart music whilst BBC Radio 1 sometimes includes pop-rock into their setlist, KISS FM is mainly rap and R 'n' B. This groups choice of music already establishes that they follow 'dominant trends' and the masses in their tastes.

The main shops this tribe go to are Superdry, Miss Selfridge, Dorothy Perkins and Hollister. These brands clothes are all moderately priced and follow the latest fashions. They are also commonly placed in shopping centres and high streets, displaying how this group will often not go to independent or vintage stores to find their clothes. To attract this tribe in the magazine I must include the dominant or latest trends of that time and make it predominantly based around high-street stores whilst dressing the musicians. 

'Heat' and 'The Daily Mail' are the main choices of reading for the Townies. Again these often base their stories on celebrity culture and fashion, displaying this tribes keen interest in celebrity gossip and accessible fashion. To attract their interest I must include current celebrities, as it is obviously a keen subject in this group. 

UK Tribes argues that television is the 'biggest signifier for the Townie crowd'. This portrays how television and its shows are a key interest and how they must spend a lot of time watching TV. Furthermore, their favourite channel is ITV, whilst the shows they watch are often reality based or football. For example, shows often watched by this group are 'The Valleys' and 'Geordie Shore'.